What Do Patients Look For in a Dentist?

The main reason to become a dentist and open your own dental clinic is that people will always need dental work. It’s one of the few industries that’ll always be in demand, regardless of what else is happening in the world. 

So that’s good news if you’re planning to open your own dental clinic. What’s less good news is that, while you should have the capacity for success, it’s not exactly guaranteed. The sheer number of competitors means dental clinics must work hard to ensure they’re ticking all the boxes that patients look for. So what do patients look for? Let’s take a look at some of the most influential factors. 


People take their dental hygiene seriously, and they won’t settle for just any old dental clinic. When they’re first beginning their search, they’ll look for signs that a dental practice is professional. These days, that takes place nearly exclusively online. A prospective patient will want to see a well-designed, informative website, a ‘Google My Page’ account, and, most likely, social media accounts. They’ll also appreciate being able to make an appointment online or, at the very least, make one easily over the telephone. 

Great Reviews

Reviews are important for all businesses, but it’s especially vital in the dental field. They can be the difference between somebody picking up the phone to make an appointment or running a mile. Most places don’t have to contend with an avalanche of bad reviews. Their problem is that they have no reviews whatsoever, which can be nearly just as harmful. Not everybody wants to be the first customer to find out whether you offer a good or bad service. It’s recommended to encourage your patients to leave reviews as early as possible. If you explain how important they are to you, they’ll likely be more than happy to oblige. 

Services Offered

A patient might love the look and feel of your digital presence, but if you don’t have the services that they’re looking for, then they’ll have no choice but to find an alternative dentist to work with. While you can’t offer every type of dental work, it’ll be in your best to work to satisfy the needs of as many of your prospective patients as possible. For instance, you could invest in a one-shade universal composite from Tokuyama Dental America, which will allow you to create composites for patients with all teeth shades. In addition, it’s important to keep up to date with developments in the dental industry, so you can ensure that you’re always offering the latest services. 

A Friendly, Welcoming Atmosphere

People don’t just judge a dentist by the quality of their work. They tend to look at the whole experience. The dental services may be of a high standard, but if everything around the work is substandard, then they’re unlikely to come back. Take a look at putting together a patient experience that’s positive from the first moment they walk through the door, ensuring they feel comfortable straight away. 

What are some things you look for in a Dentist? Let me know in the comments below!



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