New businesses have a lot of hurdles to overcome when it comes to marketing. Competing with big brands with millions of dollars to spend on advertising is hard. And most small businesses can’t afford to hire a marketing firm or PR agency. That’s why marketing your business needs to be something you think about from day one.
An effective marketing strategy can be the difference between success and failure for your company. Here are some tips on marketing your business innovatively that will work for you, rather than against you.
One of the best ways to make your brand stand out is to create something truly unique. Your product or service should be different enough to catch people’s attention. Leaving them wanting to know more. It could be as simple as getting Loop to entertain your customer while they browse your store. To set yourself apart in your industry, you must create something new and exciting. Your business needs to have a brand image that can’t be ignored. And a presence that makes people want to learn more about you as soon as they hear about you.
Create A Sense Of Urgency
Another way to make your business stand out is to create a sense of urgency. This is something that Amazon is well known for. They offer very low prices on a lot of their items, but only for a limited time. Once the sale is over, the price goes up. So you’ll probably buy the item as soon as possible just to make sure you get it before the deal ends. This same approach can be used by most other industries as well. If you’re a plumber and you have limited time to fix a customer’s problem, you can tell them that waiting longer could lead to more expensive repairs. Or, if you’re selling online, you can let customers know that the item will only be available for a limited time.
Partner With Existing Brands
Another way to market your business is to partner with other brands. If you can find a way to partner with a more prominent brand that has a lot of traffic, you can let that brand do the advertising for you. And you don’t even have to give away your product or service for this to work either. You just need to find a way to work with another company that is relevant to your business. This can be done through paid or free advertising or events. There are a lot of things that you can do to partner with other brands.
Use Digital Tools
A lot of businesses are turning to digital tools to create awareness for their brands. Some of these include things like augmented reality or influencer marketing. You can try to get your name out there by using one or more of these tools to promote your business. For example, you can put 3D images into the real world with AR. This makes your product come to life, letting customers see exactly what it looks like in real-life situations and giving them a better idea of how to use it. Influencer marketing is a great way to build a customer base through the trust of established and popular bloggers and vloggers. You can offer to pay these people to create content about your product or review a sample.
Leverage Social Media
Keeping your business competitive means improving how you connect with customers. Social media is one of the best ways to get your brand out there and keep your followers interested. There are tons of social networking websites and channels out there, so you’re going to want to choose wisely. You don’t want to spread yourself too thin and end up neglecting all of your accounts. On the other hand, you also don’t want to just throw up any old post on any old site and expect it to do wonders. Have a clear strategy behind what you’re doing and be consistent, or you’ll waste your time and energy.
Marketing your business is a constant effort, and you should consider it before opening your doors for the first time. The sooner you start, the more time you will have to build your brand, and the better your chance of succeeding. You can use many different methods to promote your company, and the best way to find out which works best for you is to experiment. Try out different approaches and see which ones generate the most interest, then keep doing those while eliminating the ones that don’t work.
What innovative approach have you used to market your business? Let me know in the comments below!