If you run a company, you need to develop great relationships with your customers. How you bounce off each other matters.
But how do you actually build a better relationship with the people who use your business? Let’s take a look.
You’re Not Making It Easy For Them
Businesses should aim to make the customer experience as seamless and easy as possible. Unfortunately, many have clunky onboarding processes that make it challenging for new clients to sign up.
So what can you do?
Well, if you need customers to sign forms, then it is a good idea to insert signature in Word. This negates the need to continually mail forms back and forth which can slow the process down.
You can also do things like include online signup options. Some companies are even using AI chatbots to guide their customers through the process.
Communication Isn’t A Priority For You
Customers want regular communication with the businesses that they use. They want to know that you’re engaged in serving their needs, even if nothing is actually happening at your end. Simply sending an update email can be sufficient.
You’re Not Exceeding Their Expectations
Customers expect you to provide them with exceptional services. That way, they’ll keep coming back to you in the future.
It’s a good idea, therefore, to be deliberately strategic with expectations. Try to find a way to set the bar a little lower and then shoot to go well over it. That way, you can attract customers looking for quality services and also convince them that you are better than they advertise.
You’re Not Collecting Feedback As Possible
Sometimes customers can be reluctant to give you honest feedback. Many actually want to protect your feelings. However, it is critical you do whatever you can to squeeze information out of them.
Listen carefully to what they say. Try to read between the lines. Find out what it is that they really want from your services. Don’t assume that you have the formula absolutely correct. If you receive negative feedback, be sure to reply promptly.
You Aren’t Appreciative
Being appreciative is important in all relationships, but especially in your business dealings. When you show your customers that you care, they are more likely to come back to you for more in the future. It becomes mutual.
There are so many ways that you can show your customers that you appreciate them doing business with you. Ideas include:
- Setting up a loyalty program that offers discounts on purchases
- Providing regular customers with access to VIP content and services
- Offering additional services for free
- Providing “backstage” access
- Offering corporate gifts
You will likely be able to think of other ways of showing appreciation too.
Customers Can’t Contact You Directly
Connecting with your customers is easier than at any point in the past. There are so many online tools that you can use. Providing your customers with a direct line helps to improve communication and makes them feel special. If they have a problem, they know that you’re just a phone call or text message away.