There’s a lot of different careers someone with a lot of time and space can do right from home, but why not take that blog you’ve put all your time and effort into and turn a profit on it? After all, it’s an established platform, and putting the audience you’ve already curated and fed a lot of content to to good use will ensure your business starts up without a hitch.
But how do you get from point A to point B here? Well, there’s a lot of different moves you can make, but following those below will put you in good stead for running an ecommerce platform that’s completely right for you.
Focus on Your Niche
Your niche is where your customers are, and because of that, if you’re going to start selling a product that’s appreciated and wanted, it also needs to be in your niche. A recipe blog isn’t going to find much success in selling exercise equipment, because people come to you for good food and cuisine ideas, not a reminder to get in shape! However, branded aprons and oven mitts, on the other hand…
So focus on your niche, and make sure you do some research here. Find out what your customers really want, and if in doubt, ask them! It’ll help the surprise!
Think About the Bulk of Admin
Admin is something you’re going to want to think about beforehand – it’s going to take up a lot of your time, and you need to be sure you’re ready for this. Most of all, if you do the bulk of the preparation for the bulk of the admin right now, you’ll save yourself a lot of time and money working it all out later!
Most of all, think about how you’re going to get your product to the customers – they’re not likely to be your next door neighbors! So, work out where your customers are – are you going to be moving items internationally in the near future? If so, make sure it’s in the budget to send overseas, otherwise you’ve got some rearranging to do.
Follow a Clear Content Strategy
And finally, you’re going to need a content strategy. Not only does following one of these ensure you’re still rolling out the quality content people come to you for in the first place, but it makes sure any attempts to monetize your content are met with success too.
After all, with a strategy, you’re not just coming up with something on the fly and trying to sell it – you’re refining it, and coming up with a campaign for it on the blog, and following that to really garner the interest you’re looking for right now.
Your blog could turn into a full blown home based business in a matter of months! Just make sure you’re following a plan, are selling to your original audience, and you’re not moving away from the niche they came to you for in the first place.
What other ways have you taken your blog from being just a hubby to a home business? Let me know in the comments below!