Getting serious about any hobby involves investing some money into it. By spending some money on your blog, you could help to make it look more professional and possibly help build readers. Below are some of the productive ways in which you can invest money into a blog.
A custom domain name
Having a ‘.wordpress.com’ or ‘.blogspot.com’ web address is fine if your blog is nothing more than a personal project. However, if you want your blog to be seen as a professional blog, it’s worth paying for a custom domain name. A cheap custom domain name may only cost you a few dollars per year. Hosting providers like GoDaddy can show you available domain names for sale.
A lot of blogs are built using free website builders. While you can build a snazzy website using one of these website builders, it can sometimes be worth paying for web design to make your site a bit more unique. Whether you want to add some cool graphics or experiment with fun toolbars, it’s worth hiring a web designer to get the results. Professional web design may help to make your site feel more credible – when readers visit your site, they’re more likely to feel as if they’re on a professional website than a small blog. This sense of credibility could help to build more loyal readers.
Social media marketing
Social media marketing is a great way to build your blog audience. It’s worth setting up a Facebook page for your blog and sharing your posts through this page. Facebook offers the option to ‘boost’ posts – this involves paying money to share your post with targeted users around the world. This could be a great way to build a following and get you some more regular readers. Twitter also has a similar feature. In fact, you may be able to organically attract more readers through Twitter by using hashtags and keywords that people are searching.
Search engine optimization
Search engine optimization (SEO) is a marketing strategy that can help to boost your rankings on search engines like Google and Bing. It uses various tactics including placement of keywords, use of backlinks and image optimization to help make a webpage more rank-worthy. DIY SEO is difficult to pull off without the right know-how and network – it’s often more effective to hire a professional marketer such as Joey Armstrong to do your SEO. By increasing your blog posts’ rankings, you could help to generate a lot more readers via search engines.
Paid guest blog content
Want to bulk up your blog content? You may be able to attract guest writers who are willing to write content for free. However, if you want to secure quality blog posts written by guest writers, the best solution is to offer some payment. You can even pay writers to write specialist content that may be out of your area of expertise, but worth featuring on your blog. You can find bloggers willing to write guest content on sites like Fiverr.
What other ways can you invest money into your blog? Let me know in the comments below!