According to research, 90% of marketers say they have experienced an increase in their business exposure due to efforts made on social media? 75% also agree that social media has increased traffic to their business. These figures tell you how important and widely used social media has become, and so it is a great place to use for your promotion as well. Below are a few tips on how you can use social media to your benefit.
Have cross-promotions on your other channels
We are in a time and age where almost every social media user has multiple accounts across various social media platforms. Therefore, one of the easiest and simplest ways of pushing your brand is by asking your audience to follow your other social media accounts. It is something that you should not be shy about since you will reap its benefits. If you also want to use a more subtle approach, you can try using your bio on each account to promote your other social media accounts.
Promote your brand using your newsletters or email signatures
Many companies, institutions, and organizations use emails as a primary communication source between them and their clients or prospective clients. You may also be using emails as a mode of communication. And if this is the case, why not take advantage of your already existing channel to promote your brand. Consider attaching the links to your social media pages to your newsletters. You can also choose to adopt the use of branded hashtags and social media icons of the various social media platforms you are found on. By doing so, your clients and potential clients get reminded that they can reach you on other media aside from your email.
Consider using ambassadors or running loyalty programs
The main aim of running an ambassador program or getting your business some brand ambassadors is to increase brand awareness. You can run ambassador programs using a few of your passionate customers who are willing to represent your product or services. These customers can also speak to their friends and other people they know about your products and services.
You can also consider engaging a professional’s services such as brand influencers or even celebrities to push your brand’s name. This approach usually reaches many people since influencers and celebrities already have a huge fan base or audience. To know more about how to access such influencers and celebrities, visit unrulyagency.com to learn more. You may also want to try running loyalty programs or referral programs.
In this case, you give some of your loyal customers referral codes to share with others. When any purchases are made using these referral codes, these loyal customers receive a reward, usually in the form of a discount.
While you try out all these different routes towards brand promotion, be sure to have a regular assessment of each method’s success and use your review results to better your promotion strategies. That way, you know which one works for you and which one doesn’t, so you know where to focus your energy and resources.
What other ways would you promote your brand on social media? Let me know in the comments below!