Say what you will about influencers, but it’s true that there are many out there who are fully deserving of the title, not simply because of their ability to appeal to a large number of people, but because of the work they put in. So, this knee-jerk reaction to assuming most influencers are simply popular because of their edited photos or cosmetic surgeries doesn’t really bear out in the long run, particularly if you look at fields outside of the beauty industry.
To use a specific example, fitness influencers are really coming into their own. Sure, there are many that may offer programs that overpromise and underdeliver, or perhaps give false impressions of what you can achieve, but many are also very serious about helping people. Often, the best influencers are those who have been in a health rut before, and have managed to move through it and live a better lifestyle through pure will and responsibility. This isn’t to mention disabled fitness influencers, who are so impressive they have to be seen to be believed.
If you hope to become an influencer, or you’re building your brand in this way, how can you promote a better lifestyle and ensure you’re responsible in doing so? Let’s consider that advice below:
Focus On Structured Discipline, Not Just Motivation
It’s important to focus on inspiring your followers to work on discipline, rather than solely motivating them. This can help them understand the value in being self-reliant, and unlocking the doors to their own progress. In other words, the secret here isn’t in having them rely on you for every positive thought and inspirational message, but empowering them through your words and daily insights. This can help them feel much better and much more interested in you, as it shows you’re truly rooting for their change.
Remain Thoroughly Inclusive
Fitness can seem quite inaccessible to those who may not have been involved in this scene or practice for a while. It’s essential to remain totally inclusive with those people, for obvious reasons. No matter where your followers are starting, they’re still lapping everyone on the couch, and it’s important to show them that through your messaging. In that respect, you can help everyone widely.
Provide Essential Information With Practical Insight
It’s a great idea to provide solid information to your audience, information they can use and feel empowered to make their own decisions with. For instance, it might be as simple as integrating COVID APIs into your website to help gain up to the minute information about its spread and what measures people should be taking. You might also discuss your favorite fitness books each week and give mini-reviews on your social media pages, helping your audience know what to look for. The more work you put in and the more information you share, the better empowered your staff will feel going forward, and that’s almost always tremendously helpful.
With this advice, we hope you can promote a better lifestyle as a fitness influencer, without having to lord over your audience but respect them instead.
What other advice do you have as a fitness influencer? Let me know in the comments below!