As a business owner, you must take steps to essentially ‘show some skin.’ What does this mean? Essentially, you need to guarantee that you provide to your clients and the general public that you are about more than just crunching numbers. There are numerous ways that you can do this, so let’s dive into some of the best possibilities.
Get Active On Social Media
One of the easiest ways to show that your business is more than just making profits is by ensuring that you are active on social media in the right way. By the right way, we mean that every post shouldn’t be about promoting a product or service that you are selling. Instead, you need to follow the 80:20 split rule. This means that 80% of your content is going to be about delivering value to your clients. You can also use your posts to show them who you are and give them an inside window into the people working behind the scenes in your business.
Support A Charity Or Cause
You might also want to consider how you can demonstrate to your customers and clients that you care about the world and want to be a force for good. One of the ways that you can do this is by supporting a charity or cause. When you pick a cause, make sure it’s something that you understand, that connects to your business or that has a lot of interest right now. For instance, you could explore something like the Last Prisoner Project, based on ensuring that people prisoned for cannabis-related crimes are released. This is going to connect with an audience because cannabis is now widely accepted as a wellness product and can be used for a variety of beneficial purposes.
You could also think about going green with your business model. If you go green, then you can make sure that your customers do feel as though you care about the planet. If you check out the latest polls online, then you’ll notice that there are a lot of customers who want to buy from green companies. So, it is in your best interest to make waves here and guarantee that you stand out as a green-focused business. One of the ways that you could do this would be by throwing investment behind renewable power sources in your company.
Tell Your Story
Finally, you could focus on telling the story behind your business. To do this, you need to make sure that you get the media on your site. One of the ways that you can do that is by hiring a PR agent. They’ll provide the right connection between your company and the press.
We hope this helps you understand some of the key steps that you can take to show some skin in your business. In doing so, you will attract more attention to your company and potentially ensure that you build a buzz around your business. A great buzz can ensure that you achieve the level of growth that you want and reach new heights on the market.
What other ways can you do to “show some skin” with your new business? Let me know in the comments below!