Your product packaging plays a significant role in your marketing strategy and can make you stand out from the crowd. For many business owners, proper product packaging is an opportunity to extend their brand to the broader market. According to the Consumer report, 7 out of every 10 dollars goes into the product market, making it an essential tool for marketing. How you present your products is crucial in attracting customers’ attention and convincing potential buyers to choose your brand. Are you wondering what you can do to improve your packaging to boost your marketing strategy? Below are a few practical tips.
Opt for green packaging
The world is moving towards sustainability, and people are becoming more environmentally conscious. As a business that seeks to grow and remain relevant to its target market, it’s best to explore green packaging options to identify the ones that suit your company. More consumers are gradually opting for companies that factor in environmental preservation into their packaging, and your enterprise needs to adapt.
For example, suppose you’re having a physical product launch. In that case, you can consider using tote bags with your company logo as a keepsake for your guests. They’re made from sustainable materials and come in various colors and designs to suit everybody’s preference. Using them will help position your brand in their minds as an eco-friendly one. You can have goodies for guests in these reusable gift bags while being assured that they’ll use your branded pouches often.
Your packaging must stand out from the crowd
Competition is fierce in the product packaging market, and businesses are constantly looking for innovative ways to create something distinct. What can you do to generate publicity for your company? One great way is to use a unique kind of packaging that your end-user will love.
It all begins with understanding your target market and knowing what excites them. This strategy may require a bit of customer psychology. For example, as people love to receive and open presents, you can design a package that looks like a gift box. Regardless of the size, it comes in, a creative idea like that will appeal to the customer, getting them excited about unboxing your product. Once a customer believes in your product and its packaging, it creates awareness of your brand, especially by word-of-mouth and social media.
According to Pew Research, seven out of ten people have social media accounts. Additionally, this group of people are active users and tend to carve an influencer niche for themselves. Therefore, when more of these users are content with your packaging presentation, they will most likely recommend them on their platforms.
It’s best to match all your packaging with your ads and promo campaigns to create a unified story. In doing so, you need to effectively blend your marketing and advertising strategy elements, as a deviation could confuse your target market, spelling doom for your product and business success. For instance, your font, graphics, tag lines, and even color tones must be the same across all platforms to enhance uniformity, easy identification of the product and the company behind it.
In conclusion, there are so many ways you can use your product packaging to achieve your marketing and publicity goals. As a plus, you have the liberty to include surprise promotional items in the packaging to create a positive customer experience. It could be coupon codes or contest elements such as puzzles that offer redeemable rewards.
What other product packaging tips do you have for marketing strategy? Let me know in the comments below!